Industry6d ago
Aditya Birla Fashion Scales TMRW Via AI
Aditya Birla Fashion is prioritizing scale over immediate profits for its house-of-brands venture, TMRW. The company integrates AI-led operations and quick commerce to drive growth amid rising skepticism toward the brand-aggregator model. This pivot tests whether algorithmic efficiency can offset earnings pressure. Practitioners should monitor if AI operations actually lower the cost of customer acquisition.