Industry2h ago
Industry
Semrush Study Details AI Visibility Best Practices
A new Semrush study analyzes which sources chatbots reference to define Generative Engine Optimization (GEO) standards. The research suggests that clear, structured messaging improves how AI models cite brands. Marketers must now prioritize Answer Engine Optimization to maintain visibility. This shift forces a move away from traditional keyword-stuffing toward direct, factual clarity.