Industry3h ago
Industry
OpenAI Launches Self-Serve ChatGPT Ads Manager
A beta self-serve Ads Manager now allows advertisers to use CPC bidding and enhanced measurement tools within ChatGPT. OpenAI claims the system isolates private conversations from ad targeting to protect user data. This incremental update shifts the platform toward a traditional ad-supported revenue model. Marketers can now scale campaigns without direct sales representative intervention.